Shopee

🌐 ipocto & Shopee Partnership: Solving Cross-Border E-commerce Network and Account Management Challenges

The vast universe of cross-border e-commerce begins with a stable IP address and a reliable store environment.

In today's booming cross-border e-commerce landscape, Shopee, as a leading e-commerce platform in Southeast Asia and Latin America, has become the preferred choice for many overseas-expanding enterprises. However, as business scales up, issues regarding network environment stability and multi-account management security are becoming increasingly prominent.

It is against this backdrop that ipocto and Shopee have established a partnership to jointly address the core challenges of cross-border business, providing sellers with a more secure, stable, and efficient one-stop solution.

01 Overview of Shopee Platform

Shopee is a leading e-commerce platform in Southeast Asia and Latin America, owned by Singapore-based internet company Sea Group. Since its establishment in 2015, it has rapidly expanded to cover ten major markets, including Singapore, Malaysia, the Philippines, Thailand, Vietnam, and Brazil.

The platform has set up cross-border business offices in Shenzhen, Shanghai, and Hong Kong, specifically serving Chinese sellers expanding overseas.

Sea Group, Shopee's parent company, was listed on the New York Stock Exchange in 2017, providing solid financial and technical support.

After years of development, Shopee has formed three main operation models: fully hosted, self-operated, and SIP stores, building a vast e-commerce network covering 1 billion people.

02 Key Advantages of Shopee

Extensive Market Coverage and User Base

Shopee holds an absolutely leading position in the Southeast Asian market. Data shows that its market share reaches 64% in Vietnam, 62% in Malaysia, approximately 56% in Singapore, and 52% and 51% in the Philippines and Thailand, respectively.

This broad market coverage provides sellers with convenient access to hundreds of millions of consumers, especially given the large population base in Southeast Asia, the high proportion of young consumers, and steadily rising internet penetration rates, indicating huge consumption potential.

Deep Localized Operation Strategy

Shopee implements refined local operation strategies for different markets, including customized language interfaces, payment methods, and logistics solutions.

In Indonesia, the platform supports the DANA e-wallet; in Thailand, it offers "Shopee Express" same-day delivery service; in Brazil, it partners with local postal services to reduce customs clearance time.

This refined "one country, one policy" operation has helped Chinese sellers achieve a 23% higher conversion rate in the Vietnamese market compared to other platforms.

Low Barriers and Cost Advantages

Compared to other platforms, Shopee implements a "zero entry fee + low commission" policy, with new sellers enjoying a 3-month commission-free period.

Its self-built logistics SLS system covers 90% of Southeast Asia, with shipping costs 30% lower than market rates. Combined with overseas warehouse services, this has reduced logistics time for Chinese sellers in the Philippine market to just 3 days.

Social E-commerce and Innovative Features

Shopee pioneered the "gamified shopping" model, where users can get discounts through interactions like "Shake for Coins" and "Farm for Coupons."

The platform also launched the Shopee Live streaming feature, with its live order volume growing 20 times year-on-year in 2024.

Additionally, endorsements from celebrities like Blackpink and Cristiano Ronaldo, combined with localized marketing activities such as the "9.9 Super Shopping Day" and "12.12 Birthday Sale," have significantly enhanced user engagement.

03 Collaboration Background: Core Challenges in Cross-Border Business

Operational Risks from Unstable Network Environments

Cross-border e-commerce operations highly depend on stable network environments. Low-quality proxy IPs are easily flagged by platforms, leading to frequent login verifications, traffic restrictions, or access delays, particularly affecting real-time operations like live streaming and ad placements.

Many sellers operate stores in multiple countries simultaneously, and frequent changes in IP addresses can lead platform algorithms to directly判定 accounts as risky, resulting in limited traffic or even account suspension.

Multi-Account Management Challenges

Sellers often need to manage multiple accounts on mainstream platforms, including store accounts, payment accounts, and social media accounts. Switching between multiple accounts requires repeatedly changing devices, which is not only cumbersome and prone to delays but also involves high costs for purchasing numerous physical devices.

Account Association Risks

Mainstream platforms like Amazon strictly prohibit multi-account operations. Once a platform detects account association through network IPs, device fingerprints, or other information, it may lead to collective account bans, posing significant operational risks.

Some sellers have reported stocking large quantities of goods in overseas warehouses only to have their accounts flagged for abnormal logins the next day, resulting in substantial losses.

Data Security and Privacy Leakage Threats

Cross-border remote operations involve large amounts of data transmission, during which privacy and information leaks may occur, leading to loss of critical data due to malicious attacks or operational errors.

04 ipocto × Shopee: Collaborative Solution

Facing the above challenges, ipocto and Shopee have integrated their respective advantages to build an integrated solution of "network proxy + e-commerce platform."

Core Value of ipocto

As a professional network proxy service provider, ipocto offers stable and secure network environment support for Shopee sellers:

• Globally Covered Compliant IP Resources: Legally obtains native proxy IP resources from 180+ regions, covering 40+ data centers
• Scenario-Based Proxy Solutions: Provides static residential proxies, TikTok-specific networks, dynamic residential proxies, etc., adapting to various cross-border business scenarios such as live commerce, bulk short video uploads, matrix account nurturing, and store operations
• High Speed, Stability, and Security Anonymity: Uses financial-grade dedicated networks sourced from leading telecom companies in various countries to ensure low latency and zero lag
• Professional Service Guarantee: 7*24-hour professional team to safeguard customers' businesses

Shopee's Seller Support System

Shopee has built a trinity empowerment system of "training-tools-resources" for sellers:

• New Seller Incubation: Provides free operation courses through programs like "Set Sail Plan," cultivating over 50,000 cross-border talents in 2023
• Tool Matrix: The Seller Center integrates functions such as product management, data analysis, and ad placement, with API connections to mainstream domestic ERP systems for automatic order processing
• Logistics Optimization: Significantly improves logistics efficiency through the self-built SLS system and localized fulfillment services (LFF)
• Marketing Support: Offers rich marketing tools and regular large-scale promotions, bringing massive orders to sellers

Value of Integrated Solution

The collaboration between ipocto and Shopee provides sellers with end-to-end anti-association protection from network access to platform operations.

Sellers can now use ipocto's local IPs to ensure that every communication with the Shopee platform originates from a trusted network environment, while leveraging Shopee's seller support system to efficiently manage store operations.

This collaborative solution effectively addresses core pain points such as multi-account management, data security, and network stability, significantly reducing the operational risks of cross-border business.

05 Application Scenarios and Future Prospects

Typical Application Scenarios

This joint solution plays an important role in multiple business scenarios:

• Cross-Border E-commerce Multi-Store Operations: Assigns independent IPs and browser environments to each Shopee store, avoiding store associations due to overlapping IPs or similar device fingerprints
• Social Media Matrix and Live Commerce: Ensures low latency and high smoothness for live streaming through ipocto's TikTok dedicated lines, combined with Shopee Live functionality to enhance sales conversion
• Data Collection and Market Research: Uses ipocto's dynamic IP pools for efficient competitor analysis or price monitoring, providing data support for Shopee store operations

Future Outlook

With the opportunities for regional integration brought by RCEP, Shopee is transitioning from an e-commerce platform to a digital trade service provider.

The "Localized Fulfillment Project" launched in 2024 achieves "Express Delivery" and "Next-Day Delivery" services in multiple sites; the launch of the official wallet addresses the pain point of long cross-border payment cycles.

The collaboration between ipocto and Shopee marks the evolution of cross-border business infrastructure from "point solutions" to "ecosystem collaboration."

By deeply integrating "network environment + e-commerce platform" resources, both parties jointly build a safer and more convenient operating environment for overseas-expanding enterprises, helping Chinese brands grow steadily in global competition.